We transcribed every episode you have recorded, scored your site against the research on how people decide, and studied twenty competitors who have already spent years and money finding out what works. You are selling a $20,000 program, and every visitor who leaves without understanding what you do is a sale you never had a chance to make.
Everything on this page came from one written instruction. We show it here so you can use it yourself. If you ask a writing model to "look over my website", it answers with compliments. This is what we asked instead, with the internal notes taken out.
"Examine daniellecarron.com with an extremely critical eye toward decision science, psychology, conversion, content and lack of content. Work as a Harvard-, Stanford- and Cambridge-trained decision scientist, psychologist, social anthropologist and course marketer. Decimate the site if needed and reconfigure everything: structure, content, copywriting, images, headlines."
"Her real content is trapped in a podcast and a YouTube channel. Pull every audio stream, transcribe it, build a corpus of all her work, organize it by topic, and break it into a content engine: email, articles, lead magnets, in three sizes, down to the workbooks for her workshops."
"Be ruthless on the offer. Add cohort tiers. Give away one or two meditations and gate the rest. Find her direct competitors nationwide: legitimate practitioners with enterprise sites and high-converting funnels."
"Build the handoff as a master class. No personal preferences about type, color or layout. Only tested, evidence-based psychology, copywriting, decision science and funnels. Be direct. This is about her bringing the product to market and succeeding."
The instruction does four things. It names the body of knowledge the work will be judged by. It gives permission to be critical. It points at the recordings the site was ignoring. It sets a standard for what counts as a competitor. If you take any of those out, the answer you get back is softer and less useful.
Twenty-seven podcast episodes, your 45-minute guided meditation and one guest appearance on another show were transcribed with timestamps and speaker labels. Each transcript was broken into the models you teach, the stories you tell, the exercises you give, the sentences worth quoting, and the exact words you use for what your clients suffer. Those were sorted into seven subjects. Then we did the same work on twenty competitors. Every claim on this page can be traced to an episode and a minute mark.
You have twenty-seven episodes already recorded, and none of what you teach in them is on your website.
| What we counted | Number |
|---|---|
| Recordings transcribed | 29 |
| Words you have spoken on record | 125,000 |
| Frameworks you teach | 71 |
| Guided practices and exercises | 42 |
| Stories, including the fall and Spencer | 40 |
| Quotable sentences | 63 |
| Competitors studied | 20 |
Your site is a good start. The writing is careful, the portrait is warm, and your credentials are real. But a website earns clients by asking visitors to do something, and nine of the ten buttons on your home page lead to the same place: a contact form, followed by a wait of up to 48 hours for a reply. Most people who arrive are not ready to do that with someone they met a minute ago. Nothing on the home page offers them a smaller first step, so they leave.
Persuasion research explains why. Robert Cialdini's work, the most widely cited in the field, shows that people say yes in small steps.
Reciprocity. People are more willing to buy from someone who has already given them something useful. Your site gives away one 45-minute meditation, but it asks for nothing in return, not even an email address, so you never hear from that listener again. The audio plays from another company's website.
Commitment. Someone who has taken one small step, such as leaving an email address, is far more likely to take the next one. Nine of your ten pages have no place to leave an email address.
Social proof. People look for others like them who have already bought, at the moment they decide. You have thirteen testimonials, and none of them sits next to a price.
Authority. You trained with the founder of IFS, and he was a guest on your podcast. The home page lists both, but never says what that means for a client.
In practice, a visitor finds a pleasant page with no small first step, no proof beside the prices, and no reason to come back. They are not rejecting you. The site never asks them for anything small enough to say yes to. Below is what a visitor meets, in the order they meet it, and the point where each one gives up.
The headline is twenty abstract words. Your portrait sits beside it and is the best thing on the page, but the words next to it do not say what you do. The two buttons say "Book a Free Call" and "Explore the Work". A visitor who arrives with a problem finds no sign that you solve it.
The form opens with three required fields: name, email, and what the visitor is writing about. Choosing "Free Consultation Call" adds five more, for eight fields in all. Those five are optional, and three of them are open text boxes. The first one asks "What is the one thing in your life that hasn't shifted despite everything you've tried?" and shows an asterisk, but the form sends without an answer. No written answer is required. The page then says you will reply within 48 hours, and only after that reply can they book a call. There is no calendar, and only the Podcast page has an email sign-up. A visitor who is not ready to write to a stranger has nothing else to do on the site.
You have spoken 125,000 words on record. The site has no articles, no transcripts, a home page description that never says what you do or where, and a title tag that is your name and nothing else. The podcast page sends people to Apple and Spotify, and nothing there links back to your site.
Your site sells one session for $300. It also sells four sessions for $2,200. Four sessions bought one at a time would cost $1,200. So the package charges $1,000 more for the same four sessions. The site also has nothing to sell between a $300 one-off and a $2,200 commitment: no course, no group, no membership. A visitor who is not ready to spend $2,200 has nowhere to go.
You have thirteen testimonials: eleven from clients and two reviews of the podcast. Several are remarkable. Spencer's appears three times on the home page, six of the client testimonials are signed only with initials, and one is credited to the wrong person. None of them sits beside a price, which is where a buyer looks for proof before paying.
The privacy link goes nowhere. The free meditation is served from a rabbit-breeding website. The contact form offers a clinician program that has no page.
| Scored out of five | Reason | |
|---|---|---|
| Ease of a first yes | 0 | Nine of the ten home page buttons lead to the contact form |
| Email capture | 1 | One newsletter form, on the Podcast page only, offering new-episode alerts |
| Content and search | 0 | Nothing for Google to index |
| Headline and photograph | 1 | Good portrait, abstract words, soft button |
| Price structure | 1 | The four-session package costs more than four single sessions |
| Trust details | 1 | Broken links, audio on a stranger's domain |
| Testimonials | 2 | Good testimonials, but none sits next to a price |
| Positioning | 3 | The framework is clear, the outcome is never stated |
| Authority | 3 | The credentials are real and the site hardly uses them |
Most people looking for a therapist start with a search, such as "IFS therapist Boulder". Google decides which sites to show by reading a few short pieces of each page: the title, the description, the main headline, and the image descriptions. On your site those pieces are blank, say only your name, or describe your philosophy without saying what you do or where. Google has no way to tell that you are an IFS-trained therapist in Boulder, so it shows other therapists instead.
We downloaded all ten pages in your sitemap on October 28, 2026 and checked each one. Your robots file and sitemap are set up correctly. The table below shows everything else, and the raw scan of every page is in the download at the bottom of this page.
In plain terms, Google has almost nothing on your site to rank you for. Google gives the most weight to three things on each page: the title, the description and the main headline. Your home page title is your name. The other nine titles are only the name of the page, such as "About" and "Contact". Two of your ten pages have no description. The other eight have one, but only the How I Work description uses the word therapist, and none says Boulder or Colorado. None of your ten main headlines contains the word therapist, therapy, Boulder or Colorado, and your home page never uses the words therapist or Boulder anywhere. All 36 images have blank descriptions, so Google cannot tell that any of them shows you. No page tells Google that you are a business with a location, and there are no articles or episode pages for Google to find. Your pages do mention IFS and trauma in the body text, so the score is not quite zero. But a page titled "About" loses to every therapist whose page is titled "IFS Therapist in Boulder". For the searches that bring clients, your site is close to invisible.
| What we checked | What your site has | What it needs |
|---|---|---|
| Page titles | Your name on the home page. One word on the others, such as "About" and "Contact". The words therapist, IFS, trauma and Boulder appear in none of them. | A title on each page that says what the page offers and who it is for, such as "IFS and Somatic Therapy Coaching in Boulder, Colorado | Danielle Carron". |
| Meta descriptions | Missing on Testimonials and Meditation. The other eight describe your philosophy, and only one uses the word therapist. None says Boulder or Colorado. | One or two sentences per page, written as a reason to click. |
| Link previews | The preview description is blank on eight pages and missing on two. No page has a preview image, so a link shared by text message or email shows no picture. | A description and a photograph of you on every page. |
| Home page headline | "I facilitate an embodied relationship between who you truly are and every part of you that has forgotten that." The words therapist, Boulder and Colorado appear nowhere on the home page. | A headline and opening paragraph that use the words people type into Google. |
| Location | Boulder appears 15 times across the site and Colorado appears 0 times. There is no business listing data on any page. | Your city and state on the home, about and booking pages, plus business listing data that Google reads directly. |
| Image descriptions | 36 images, and every one has an empty description. Google cannot tell that your portrait is you. | A short description on each image, starting with the portrait. |
| Pages to rank | Ten pages in total. Twenty-seven podcast episodes and not one page for any of them. | One page per episode with the full transcript, which adds twenty-seven pages and 125,000 of your own words. |
| Page structure | The podcast page has two main headlines where Google expects one. No page declares that it is written in English. | One main headline per page and a language setting in the page code. |
| Privacy policy | The link on every page goes nowhere. Google treats a working privacy page as a basic sign of a trustworthy site. | A real privacy page, linked from every page. |
A builder can fix every row except the episode pages in an afternoon. The episode pages are change 7 in section 5.
Here is what we did. We transcribed all 29 of your recordings and built an index of every word and every two- and three-word phrase in them, with a count of how many times you say each one and in how many recordings. We grouped those phrases into the subjects you teach. Then we looked up each subject in Google's own search data, through an SEO data warehouse, for the United States and for Colorado. That lookup also returned 4,254 related phrases people type, and it cost $0.27. The table below lines up three numbers for each subject: how often you say it, how often people search for it, and how often your site says it today.
The answer is the same for almost every subject: you talk about it at length, thousands of people search for it, and your site says it once or never.
You say "anger" 171 times in your recordings. "Anger management" is searched 60,500 times a month in the US. Your site mentions anger once. You say "nervous system" 150 times. Your site says it six times, and never in a title. The words people type into Google are already in your mouth. They are not on your site.
The picture below shows every subject. Drag it to turn it, and tap a word to see how often you say it and how often people search for it. The second button resizes the words by search volume, so the biggest words are the ones the most people are looking for.
| Subject | Times you say it in your recordings (episodes) | Monthly Google searches, US / Colorado | Times on your site today | Where it goes on the new site |
|---|---|---|---|---|
| Somatic therapist, trauma therapist | Trauma: 265 times, in 28 of 29 | somatic therapist 90,500 / 2,400 trauma therapist 40,500 / 1,000 | Trauma 27 times. Never in a title. | Home page title and headline |
| IFS therapist | 102 times, in 14 | ifs therapist 60,500 / 1,900 | 96 times, almost all in the credentials line. Never in a title. | Home page title, About, Work With Me |
| Therapist in Boulder | Boulder 2 times | therapist boulder 720 / 590 | Boulder 15 times on 2 pages. Colorado 0. | Home, About and Contact titles |
| Anxiety | 169 times, in 21 | therapist for anxiety 90,500 / 1,600 meditation for anxiety 18,100 / not reported | 5 times | An article, and the free meditation page |
| Anger | 171 times, in 18 (anger or angry) | anger management 60,500 / 1,300 | Once | An article built from the anger episodes |
| The nervous system | 150 times, in 15 | nervous system regulation 9,900 dysregulated nervous system 8,100 | 6 times | An article, and the Somatic Experiencing section of About |
| Fight, flight, freeze | 123 times, in 14 | fight or flight response 18,100 | Once | An article |
| Emotional regulation | Regulate or regulation: 113 times, in 18 | emotional regulation 22,200 | 3 times | An article |
| Boundaries | 145 times, in 14 | how to set boundaries 5,400 | 3 times, on 1 page | An article |
| Self-compassion | Compassion: 93 times, in 19 | self compassion 14,800 | 4 times | An article, and a library meditation |
| What happens when you die | Death, die or died: 70 times, in 16. Near-death: 32 times, in 6. | what happens when you die 60,500 / 880 near death experiences 14,800 / 320 | 22 times, on 7 pages | Your story page, written as a long article |
| Shame | 15 times, in 7 | shame 49,500 / 880 | Never | An article |
| Anxious attachment | Attachment: 19 times, in 7 | anxious attachment 40,500 / 720 | Twice | An article |
| People pleasing | 13 times, in 9 (with codependency) | people pleasing 14,800 | Never | An article |
| Inner critic | 45 times, in 13 | inner critic 1,300 | Never | An article, and a page in the protector quiz |
| Richard Schwartz, No Bad Parts | 134 times, in 14 | no bad parts 8,100 / 390 richard schwartz 3,600 | 15 times | The episode page with Schwartz, with its full transcript |
| Ram Dass | 15 times, in 3 | ram dass 22,200 | Never | The episode pages where you discuss him |
| Naropa | 17 times, in 4 | naropa university 12,100 / 3,600 | 10 times | About page, in the first paragraph |
| Ketamine-assisted therapy | 3 times, in 2 | ketamine assisted therapy 1,900 | Never | One article from the Schwartz clip. You say it rarely, so one article is enough. |
Search volumes are Google Ads figures pulled from an SEO data warehouse on October 28, 2026, for a total cost of $0.27. Google groups close variants together, so "IFS therapy", "IFS therapist" and "internal family systems therapy" share the same number. "Not reported" means Google gave no Colorado figure, usually because it is small. The counts from your recordings are exact, and the full word index is in the download at the bottom of this page.
What to put on the site. Each page title and main headline should carry the search phrase for that page, such as "IFS and Somatic Therapist in Boulder, Colorado" on the home page. Start with the seven long articles in section 5, and give each one the search phrase from this table that fits it. Then add a medium-length article for each subject in the table that the seven do not cover, built from the episodes where you talk about it. Every article links to the episode page that holds the full transcript. Each of those pages is one more page that Google can show for a search people already make.
Irene Lyon gives away a three-part video course. Tara Brach gives away forty days of guided practice. Loch Kelly gives away a meditation pack. In every case the free item has a name and teaches part of the method.
Judith Orloff's twenty-question quiz has sent her more subscribers than any article. People read about themselves before they read about you. Your twelve protector types could become that quiz.
The IFS Institute opens enrollment twice a year. Nicole LePera opens her membership three times a year and keeps a waitlist between openings. A visitor who knows the next start date has a reason to decide now, or to join the waitlist. Your cohort should open on fixed dates the same way.
Compassionate Inquiry runs an information session and then a short application. Other high-priced practitioners ask three to five questions and then book a consultation. Your site has no calendar, so anyone who wants a free call, including someone buying the $300 session, has to write in and wait up to 48 hours.
Frank Anderson, Aimie Apigian and Compassionate Inquiry each sell to both, on separate pages. You ran clinician groups in March 2025, and your website mentions it only as one choice in the contact form, with no page behind it.
| Tier | What the field charges | You today | You after |
|---|---|---|---|
| Low ticket | $12 to $80 a year for a membership, $26 for an app, $40 for a card deck | nothing | Library, $24 a month |
| Course or cohort | $249 to $2,000 | nothing | Cohort, $1,450 |
| Single session, licensed therapists | $150 to $180 | $300, public | Removed from the public page |
| Premium package | Almost nobody publishes a figure | $2,200 / $6,300 / $20,000 | $2,400 / $6,900 / $20,000, each beside its proof |
| Clinician training | $200 to $600 and upward | nothing | $1,200 training, $2,700 consult group |
There is one position in this market that nobody holds: reaching expanded states without a drug, taught by a licensed clinician. You have already said this on tape, and it is your most-watched clip. The new site should say it on the home page.
The home page opens on your portrait and one sentence: "You have done the work. The ceiling is still there." The main button offers the free 45-minute practice in exchange for an email address. A second button books a call. The emails that follow teach for ten days before they ask for anything. Each price has a client testimonial printed next to it.
Below is the full set of offers, from free to $20,000. Each one leads to the next. A visitor who stops at the library or the cohort is still a paying client.
| Level | Offer | Price | How they buy |
|---|---|---|---|
| Free | Access Your Core Self, 24 minutes, on the page | $0 | Press play |
| Free, for an email | Meet Your Timeless Self, 45 minutes, with a companion PDF | Seven welcome emails | |
| Library | Every meditation, with a new one each month, plus a monthly live sit | $24/mo | Checkout |
| Cohort | Eight weeks, three windows a year, one private session included | $1,450 | Checkout, three installments |
| First Month | Four sessions | $2,400 | Twenty-minute call, booked on a calendar |
| The Depth | Twelve sessions over three months | $6,900 | Five questions, then a call |
| The Year | Forty sessions | $20,000 | Application |
| Clinicians | Consult group, or a three-day training | $2,700 / $1,200 | Information session |
Take the $300 single session off the site. While it is there, every visitor compares your packages against $300, and $600 a session looks expensive. Sell three packages instead. Four sessions cost $2,400, or $600 each. Twelve sessions cost $6,900, or $575 each. Forty sessions cost $20,000, or $500 each. The more sessions a client buys, the less each one costs, so the bigger package looks like the better deal. Former clients can still book one session at a time for $600. You offer that by email, and it never appears on the site. Each cohort member also gets one private session, included in the cohort price.
The new site gets a page for each of your twenty-seven podcast episodes, with the full transcript on it. It also gets seven long articles, a weekly email sent every Thursday, and four workbooks for the first cohort. We write all of it from podcast episodes and videos you have already recorded. You do not record anything new.
| # | Change | Hours* | Why it moves the number |
|---|---|---|---|
| 1 | A booking calendar with three fields replaces the form, with instant confirmation | 0.5 | It replaces the contact form and the 48-hour wait, the biggest obstacle on the site |
| 2 | Gate the 45-minute practice, host it on your domain, make it the button on every page, and write the seven welcome emails | 2 | It gives a first-time visitor a step that costs them nothing |
| 3 | Remove the $300 session and add the library and the cohort | 1 | It fixes the price anchor and fills the gap between free and $2,400 |
| 4 | A new opening: the portrait stays, with the fall, one promise and two buttons beside it | 1 | It answers "what do you do" within five seconds |
| 5 | Put one testimonial beside each price, remove the repeated one, and fix the wrong credit | 0.5 | A testimonial only works at the moment the visitor decides |
| 6 | Title tags, page descriptions, a privacy page, audio on your own domain, alt text | 0.5 | These are the details a $20,000 buyer checks before calling |
| 7 | Twenty-seven episode pages with clean transcripts and show notes | 2 | It puts 125,000 of your words in front of Google |
| 8 | A clinician page, or remove the option from the form | 1 | It lets clinicians find the training you already run |
| 9 | A Thursday letter, from the episode archive | 0.25 a week | Your 27 episodes give enough material for fourteen months of weekly emails |
*Hours are Claude Code hours: the working time a builder needs with Claude Code doing the drafting and the templating. A developer working by hand would need four to eight times as long. Decisions that are yours, such as the photo shoot, are not counted.
Eleven blocks, from top to bottom, in this order.
You have done the work. The ceiling is still there.
It describes the reader's situation in ten words, and nobody else in the field is speaking to the person who has already been to therapy.
The part of you that was never afraid is still here.
I fell forty feet at nineteen, and I died. What I experienced is what I teach.
Both pass the headline test in section 10: each contains a concrete noun or a number. The first is warmer. The second is the stronger story opener and the harder one to follow with a button.
The emails teach for ten days before the first one asks for a sale. Every email is drawn from something you have already said on tape.
A visitor leaves an email address to get the 45-minute practice, and these seven emails follow. The subject lines are drafts. The episode numbers show which recording each one is drawn from.
This email delivers the recording and explains how to listen to it. It ends with one line about the excuse the Survival Self will offer for not having time.
This email teaches the one-word swap, from "I am anxious" to "a part of me is anxious", and why that changes how the feeling behaves.
This email tells Spencer's story and explains why one session can reach what decades of other work did not. It introduces the idea of a corrective experience.
This email tells the story of the fish on the desk and ends with a question: when did you last act from the part of you that has no fear?
This email explains why talk therapy stalls for some people. It criticizes the model, not the therapists. It ends with the first invitation: the cohort, or a call.
This email pairs the Schwartz clip about ketamine with your own account of the fall. It ends with an invitation to the practice library.
This email says plainly who the work is for and who it is not for. It lists the three ways in, with prices, and states the refund terms.
After day ten, one letter goes out every Thursday. Each is drawn from one episode and ends with the one button that matches its subject. The episode archive is enough for fourteen months of letters.
Each subject gets a long article, a workbook, and the one button that fits it.
| # | Pillar | Episodes | Long article | Button |
|---|---|---|---|---|
| 1 | Reclaim your power | 1, 8 | The power no one can take from you | Cohort |
| 2 | Map your psyche | 2, 5, 6, 7, 9, 10 | Why you do not feel like yourself, and why talk therapy did not fix it | Protector quiz, then cohort |
| 3 | Feel at home in your body | 3, 4, 15, 16, 19 | Calm on the outside, engine revving inside | Library |
| 4 | Free yourself from the past | 17, 20 | How to update the menu your nervous system still orders from | First Month |
| 5 | Relationships and parenting | 11, 12 | Seven ways loving parents exile their children's feelings | Cohort |
| 6 | Meet your Timeless Self | 13, 14, 18, 25, 28 | An alternative to psychedelics that does not bypass your protectors | Free practice, then library |
| 7 | Awakening consciousness | 21, 22, 23, 24, 26, 27 | What the founder of IFS said about ketamine, and what I saw when I died | Free practice; clinicians to consult group |
Every page ends with the same two buttons in the same order.
| Page address | What is on it |
|---|---|
/ | Home |
/start | Start here: episodes 1 to 7, the free 24-minute practice, the gate |
/the-ceiling | For people who have done the work and hit the ceiling |
/after-the-experience | For people integrating an NDE, a psychedelic, an awakening |
/for-clinicians | Consult group and the three-day training |
/work-with-me | Library, cohort, First Month, Depth, Year: prices, plans, proof per card |
/cohort | Embody Your Power, eight weeks: dates, curriculum, checkout |
/library | The Practice Library: what is inside, a sample, checkout |
/meditations | Two free players, library teaser |
/podcast | Episode index, filtered by pillar, players on the page |
/podcast/22-schwartz | One page per episode: player, notes, transcript, quotes, button |
/articles | The seven long pieces and the medium ones |
/about | The fall, your training, your credentials |
/how-it-works | Survival Self, Timeless Self, when they meet, who it is not for |
/press | Headshots, one-sheet, past appearances, booking calendar |
/book | The calendar. Three fields. |
/privacy and /terms | Real pages |
/cv | Clinical CV |
The testimonials page goes away, because each testimonial moves next to the price it supports. The contact page becomes the booking page, with a plain email address for press inquiries.
The site should sound like the transcripts. This is what to keep and what to leave out, so the copy sounds like you and not like a wellness brand.
The headline test. Every headline on the site contains a concrete noun or a number, such as feet, cliff, session, surgery, anger, forty, nineteen or twelve. Abstract nouns go in the body text.
At nineteen I fell forty feet in a rock climbing accident. My C7 vertebra broke off a centimeter from the cord. I left my body and went somewhere without time or fear, held by something I have never found adequate words for. When I was asked whether I wanted to live or die, my honest answer was that it did not matter. Five days later I walked out of the hospital. The doctors used the word miracle. I spent the next twenty years, at Naropa, in Somatic Experiencing training and in Richard Schwartz's IFS rooms, learning how to take people to that place without the fall.
The origin block, as it will appear on the home page. Every fact in it is from episode 21.
| Weeks | Build | You |
|---|---|---|
| 1 | Your decisions are confirmed and the photographer is booked. The episode-page template is built from episode 22, then all twenty-seven episode pages are generated from it. | Choose the offer shape and the headline from section 13. Book the photographer. |
| 2 | The email gate goes live with the 45-minute practice behind it. The seven welcome emails are loaded. The booking calendar replaces the contact form. | Record a twenty-second spoken invitation to go at the end of each free practice. |
| 3 to 4 | The Home, How it works, About and Work with me pages are built, with checkout for the library and the cohort. | Approve the copy. Write to the six clients who signed with initials and ask for a first name and a city. |
| 5 to 6 | The three pages for each type of visitor and the first six long articles are published. The Thursday letter begins. | Spend twenty minutes a week reading the Thursday letter before it goes out. |
| 7 | The clinician page, the press page, the CV, and the privacy and terms pages are built. | Set the start date of the first cohort. |
| 8 to 12 | The cohort waiting list goes live and the first workbook is assembled. The first month of numbers comes in. | Record one new meditation for the library. |
Plausible or Fathom can measure all five without a cookie banner. Today none of them can be measured.
The editor does everything else. The recordings you already have cover fourteen months before you need to record a new episode.
| Word | What it means on your site |
|---|---|
| Funnel | The path a stranger takes to become a client. Yours has one step, and most people leave at that step. |
| Lead magnet | What a visitor gets in exchange for an email address. Yours is the 45-minute practice plus the seven welcome emails that follow it. The recording gets the address. The emails do the teaching and make the first offer. |
| Gate | The email form a visitor fills in to get the lead magnet. It should have one field. |
| Welcome sequence | The emails that arrive automatically after the gate. Yours is seven emails over ten days. |
| Call to action | The button that asks the visitor to do something. Your home page has two at the top: "Book a Free Call", which leads to the contact form, and "Explore the Work", which does not tell the visitor what happens when they press it. |
| Anchor | The first price a visitor sees. It sets how every other price feels. Yours is $300, and it makes $2,200 feel expensive. |
| Ladder | The set of offers from free to $20,000, each one a step to the next. |
| Cohort | A group that starts and ends together. Yours is eight weeks, twelve to twenty people. |
| Proof adjacency | A testimonial within one screen of the price it supports. |
| Friction | Anything a visitor has to do before they get what they came for. A contact form followed by a wait of up to 48 hours for a reply is a great deal of it. |
| ESP | Email service provider, such as Kit. It holds the mailing list and sends the sequence. |
| Conversion rate | Out of a hundred people who arrive, how many take the next step. It is the one number that tells you whether a page works. |
Everything else on this page follows from the evidence. These six need your answer before the build starts.
Three versions are on the table. The first is the full set of offers shown in section 5: a free practice, the $24 library, the $1,450 cohort, then private work at $2,400, $6,900 and $20,000. The second drops the library and the cohort and sells only the three private packages, with nothing monthly. The third makes the library the main product and sells private work as an extra.
We recommend the first. The library and the cohort give a visitor something to buy between free and $2,400. The second version leaves a hole between free and $2,400, which is the hole your site has today. The third is where the first can go in a year, once the library has members.
Three are written out in section 6. We recommend "You have done the work. The ceiling is still there." It describes the reader in ten words, and nobody else in this field is speaking to the person who has already been to therapy. If you want something warmer, take the second. If you want the story up front, take the third, and accept that it is harder to follow with a button.
Book a half-day shoot in Boulder. Forty to sixty frames: you in foothills light, at the desk with headphones on, drawing the psyche map on a whiteboard. The portrait on your site today is good, and it is the only kind of picture the site has. Nothing shows the fall, Colorado, or the work itself. People pay $20,000 to a person they feel they have met. Book the shoot before the build starts, because every page layout depends on the photographs.
Six of your testimonials are signed with initials only: E.C., J.C., M.B., P.E., R.Y. and S.H. Write to those six clients and ask whether you may use a first name and a city. Initials look invented even when they are real. A first name and a city read as true, and that is what a buyer checks before paying.
Your About page and your CV list an M.S. in Holistic Nutrition from Clayton College of Natural Health. That college was never accredited and closed in 2010. A journalist or a skeptical clinician will find that in thirty seconds. Your real credentials are the Naropa master's, the Somatic Experiencing certification and IFS training with Schwartz. Lead with those. You can keep the nutrition degree on the full CV page as a line of history, or drop it entirely. We recommend dropping it.
The cohort needs a start date before the site launches. We suggest a date inside the first ninety days after launch. The cohort page and its waiting list go up on launch day, so the site has something to sell from its first day, even while the cohort is still weeks away.
Every change in this plan, from the episode pages to the booking calendar, has to be made inside Webflow's editor. Custom code is hard to add there, so the work goes slowly. Most people on Webflow pay a freelancer for each change, on top of the monthly site plan and hosting.
The other way is to rebuild the site as plain code using Astro, host it on Cloudflare, and add Sanity if you want an editor for articles. Cloudflare hosts a site this size for free, so the Webflow plans go away. The site is built with Claude Code, an AI coding tool, which makes the build fast. Once it is built, you can change the site yourself by describing the change in a sentence, and it goes live in seconds. You also control the forms, the alerts and the email notifications yourself.
Either way works. If you expect to change the site often, the code version saves you time and money. If you rarely touch it, Webflow is fine.
To hire someone, post the job on Upwork. Here is an example post from another business. It asks for a four- to five-page website built with Claude Code, a lead form and an AI chatbot, automatic capture of leads from the website, Facebook and Instagram, and an email follow-up sequence that stops when the lead replies. Your post would be simpler: this site, the booking calendar, the email sign-up and the seven welcome emails.
One zip file, 8 MB, holds every transcript, every episode analysis, the competitor study, the audit, the manifesto, the content engine plan, a copy of your current site, the keyword research with every search volume, and this page. A file called 00_READ_ME_FIRST.txt inside explains each folder. The audio is not included because it is already on your podcast feed and YouTube channel.