We transcribed every episode you have recorded, scored your site against the research on how people decide, and studied twenty competitors who have already spent years and money finding out what works. This page says what is wrong with the site, what the competitors do differently, and what to build in place of it. You are selling a $20,000 program, and every visitor who leaves without understanding what you do is a sale you never had a chance to make.
Thirteen sections. Read it top to bottom on a phone in twenty minutes, or print it. Every number has a source in the working files.
Everything on this page came from one written instruction. We show it here so you can use it yourself. A writing model gives you as much as you demand of it. If you ask it to "look over my website" you get compliments. This is what we asked instead, with the internal notes taken out.
"Examine daniellecarron.com with an extremely critical eye toward decision science, psychology, conversion, content and lack of content. Work as a Harvard-, Stanford- and Cambridge-trained decision scientist, psychologist, social anthropologist and course marketer. Decimate the site if needed and reconfigure everything: structure, content, copywriting, images, headlines."
"Her real content is trapped in a podcast and a YouTube channel. Pull every audio stream, transcribe it, build a corpus of all her work, organize it by topic, and break it into a content engine: email, articles, lead magnets, in three sizes, down to the workbooks for her workshops."
"Be ruthless on the offer. Add cohort tiers. Give away one or two meditations and gate the rest. Find her direct competitors nationwide: legitimate practitioners with enterprise sites and high-converting funnels."
"Build the handoff as a master class. No personal preferences about type, color or layout. Only tested, evidence-based psychology, copywriting, decision science and funnels. Be direct. This is about her bringing the product to market and succeeding."
The instruction does four things. It names the body of knowledge the work will be judged by. It gives permission to be critical. It points at the recordings the site was ignoring. It sets a standard for what counts as a competitor. If you take any of those out, the answer you get back is softer and less useful.
Twenty-eight podcast episodes and one guest appearance on another show were transcribed with timestamps and speaker labels. Each transcript was broken into the models you teach, the stories you tell, the exercises you give, the sentences worth quoting, and the exact words you use for what your clients suffer. Those were sorted into seven subjects. Then we did the same work on twenty competitors. Every claim on this page can be traced to an episode and a minute mark.
You have twenty-eight episodes already recorded, and none of what you teach in them is on your website.
| What we counted | Number |
|---|---|
| Recordings transcribed | 29 |
| Words you have spoken on record | 125,000 |
| Frameworks you teach | 71 |
| Guided practices and exercises | 42 |
| Stories, including the fall and Spencer | 40 |
| Quotable sentences | 63 |
| Competitors studied | 20 |
Your writing is better than nine out of ten sites in your field. The business around the writing is missing. Below is what a visitor meets, in the order they meet it, and the point where each one gives up.
The headline is twenty abstract words. Your portrait sits beside it and is the best thing on the page, but the words next to it do not say what you do. The button says "Explore the Work". A visitor who arrives with a problem finds no sign that you solve it.
Eight fields, two required paragraphs, a wait of up to 48 hours, then a thirty-minute call. There is no calendar, no email sign-up on nine of your ten pages, and nothing free to try. The visitor can either write to a stranger or close the tab, and most of them close the tab.
You have spoken 125,000 words on record. The site has no articles, no transcripts, no page description, and a title tag that is your name and nothing else. The podcast page sends people to Apple and Spotify, and once they are there they do not come back.
Your site sells one session for $300. It also sells four sessions for $2,200. Four sessions bought one at a time would cost $1,200. So the package charges $1,000 more for the same four sessions, and nobody who can do the arithmetic will buy it. The site also has nothing to sell between a $300 one-off and a $2,200 commitment: no course, no group, no membership. A visitor who is not ready to spend $2,200 has nowhere to go.
You have thirteen testimonials: eleven from clients and two reviews of the podcast. Several are remarkable. Spencer's appears three times on the home page, six of the client testimonials are signed only with initials, and one is credited to the wrong person. None of them sits beside a price, and beside a price is the only place a testimonial changes a decision.
The privacy link goes nowhere. The free meditation is served from a rabbit-breeding website. The contact form offers a clinician program that has no page.
| Scored out of five | Reason | |
|---|---|---|
| Ease of a first yes | 0 | There is no small step to take |
| Email capture | 0 | One box, no promise, no follow-up |
| Content and search | 0 | Nothing for Google to index |
| Headline and photograph | 1 | Good portrait, abstract words, soft button |
| Price structure | 1 | The four-session package costs more than four single sessions |
| Trust details | 1 | Broken links, audio on a stranger's domain |
| Testimonials | 2 | Good material, placed where it changes nothing |
| Positioning | 3 | The framework is clear, the outcome is never stated |
| Authority | 3 | The credentials are real and the site hardly uses them |
Irene Lyon gives away a three-part video course. Tara Brach gives away forty days of guided practice. Loch Kelly gives away a meditation pack. In every case the free item has a name and teaches part of the method.
Judith Orloff's twenty-question quiz has sent her more subscribers than any article. People read about themselves before they read about you. Your twelve protector types could become that quiz.
The IFS Institute opens enrollment twice a year. Nicole LePera opens hers three times. Both sell out. A countdown timer on a page that never closes gets noticed, and it costs trust.
Above about $1,000, every strong site asks a few questions and then books a call. Below that figure, the visitor goes straight to checkout. Your site asks for an essay at every price.
Frank Anderson, Aimie Apigian and Compassionate Inquiry each sell to both, on separate pages. You ran clinician groups in March 2025, and your website has never mentioned it.
| Tier | What the field charges | You today | You after |
|---|---|---|---|
| Low ticket | $12 to $80 a year for a membership, $26 for an app, $40 for a card deck | nothing | Library, $24 a month |
| Course or cohort | $249 to $2,000 | nothing | Cohort, $1,450 |
| Single session, licensed therapists | $150 to $180 | $300, public | Removed from the public page |
| Premium package | Almost nobody publishes a figure | $2,200 / $6,300 / $20,000 | $2,400 / $6,900 / $20,000, each beside its proof |
| Clinician training | $200 to $600 and upward | nothing | $1,200 training, $2,700 consult group |
There is one position in this market that nobody holds: reaching expanded states without a drug, taught by a licensed clinician. You have already said this on tape, and it is your most-watched clip. The new site should say it on the home page.
The home page opens on your portrait and one sentence: "You have done the work. The ceiling is still there." The main button offers the free 45-minute practice in exchange for an email address. A second button books a call. The emails that follow teach for ten days before they ask for anything. Every price on the site sits beside the one testimonial that earns it.
Below is the full set of offers, from free to $20,000. Each one is a step to the next. A visitor can stop on any rung and still be worth something to you.
| Rung | Offer | Price | How they buy |
|---|---|---|---|
| Free | Access Your Core Self, 24 minutes, on the page | $0 | Press play |
| Free, for an email | Meet Your Timeless Self, 45 minutes, with a companion PDF | Seven welcome emails | |
| Library | Every meditation, with a new one each month, plus a monthly live sit | $24/mo | Checkout |
| Cohort | Eight weeks, three windows a year, one private session included | $1,450 | Checkout, three installments |
| First Month | Four sessions | $2,400 | Twenty-minute call, booked on a calendar |
| The Depth | Twelve sessions over three months | $6,900 | Five questions, then a call |
| The Year | Forty sessions | $20,000 | Application |
| Clinicians | Consult group, or a three-day training | $2,700 / $1,200 | Information session |
The $300 single session comes off the public page, so a new visitor never sees a price lower than the packages. Former clients who have finished a package can book a single return session at $600, offered by email only. That is the same rate as the four-session package, so a single session never undercuts a package. Every cohort member gets one private session as part of the cohort. With no cheap single session on the site, the packages make sense against each other. Four sessions cost $600 each. Twelve cost $575 each. Forty cost $500 each. The longer the program, the lower the price per session, and that is what makes a visitor choose the longer one.
Behind the home page: twenty-eight episode pages with clean transcripts, seven long articles, a letter every Thursday, and four workbooks for the first cohort. All of it is drawn from recordings you have already made.
| # | Change | Hours* | Why it moves the number |
|---|---|---|---|
| 1 | A booking calendar with three fields replaces the form, with instant confirmation | 0.5 | It removes the point where most visitors leave the site |
| 2 | Gate the 45-minute practice, host it on your domain, make it the button on every page, and write the seven welcome emails | 2 | It gives a first-time visitor a step that costs them nothing |
| 3 | Remove the $300 session and add the library and the cohort | 1 | It fixes the price anchor and fills the gap between free and $2,400 |
| 4 | A new opening: the portrait stays, with the fall, one promise and two buttons beside it | 1 | It answers "what do you do" within five seconds |
| 5 | Put one testimonial beside each price, remove the repeated one, and fix the wrong credit | 0.5 | A testimonial only works at the moment the visitor decides |
| 6 | Title tags, page descriptions, a privacy page, audio on your own domain, alt text | 0.5 | These are the details a $20,000 buyer checks before calling |
| 7 | Twenty-eight episode pages with clean transcripts and show notes | 2 | It puts 125,000 of your words in front of Google |
| 8 | A clinician page, or remove the option from the form | 1 | It opens the clinician door you already use in person |
| 9 | A Thursday letter, from the episode archive | 0.25 a week | Fourteen months of follow-up, already recorded |
*Hours are Claude Code hours: the working time a builder needs with Claude Code doing the drafting and the templating. A developer working by hand would need four to eight times as long. Decisions that are yours, such as the photo shoot, are not counted.
Eleven blocks, in this order. Each block answers the question the block above it raises.
You have done the work. The ceiling is still there.
It describes the reader's situation in ten words, and nobody else in the field is speaking to the person who has already been to therapy.
The part of you that was never afraid is still here.
I fell forty feet at nineteen, and I died. What I experienced is what I teach.
Both pass the headline test in section 10: each contains a concrete noun or a number. The first is warmer. The second is the stronger story opener and the harder one to follow with a button.
Ten days of teaching before the first request to buy. Every email is drawn from something you have already said on tape.
A visitor leaves an email address to get the 45-minute practice, and these seven emails follow. The subject lines are drafts. The episode numbers show which recording each one is drawn from.
This email delivers the recording and explains how to listen to it. It ends with one line about the excuse the Survival Self will offer for not having time.
This email teaches the one-word swap, from "I am anxious" to "a part of me is anxious", and why that changes how the feeling behaves.
This email tells Spencer's story and explains why one session can reach what decades of other work did not. It introduces the idea of a corrective experience.
This email tells the story of the fish on the desk and ends with a question: when did you last act from the part of you that has no fear?
This email explains why talk therapy stalls for some people. It criticizes the model, not the therapists. It ends with the first invitation: the cohort, or a call.
This email pairs the Schwartz clip about ketamine with your own account of the fall. It ends with an invitation to the practice library.
This email says plainly who the work is for and who it is not for. It lists the three ways in, with prices, and states the refund terms.
After day ten, one letter goes out every Thursday. Each is drawn from one episode and ends with the one button that matches its subject. The episode archive is enough for fourteen months of letters.
Each subject gets a long article, a workbook, and the one button that fits it.
| # | Pillar | Episodes | Long article | Button |
|---|---|---|---|---|
| 1 | Reclaim your power | 1, 8 | The power no one can take from you | Cohort |
| 2 | Map your psyche | 2, 5, 6, 7, 9, 10 | Why you do not feel like yourself, and why talk therapy did not fix it | Protector quiz, then cohort |
| 3 | Feel at home in your body | 3, 4, 15, 16, 19 | Calm on the outside, engine revving inside | Library |
| 4 | Free yourself from the past | 17, 20 | How to update the menu your nervous system still orders from | First Month |
| 5 | Relationships and parenting | 11, 12 | Seven ways loving parents exile their children's feelings | Cohort |
| 6 | Meet your Timeless Self | 13, 14, 18, 25, 28 | An alternative to psychedelics that does not bypass your protectors | Free practice, then library |
| 7 | Awakening consciousness | 21, 22, 23, 24, 26, 27 | What the founder of IFS said about ketamine, and what I saw when I died | Free practice; clinicians to consult group |
Every page ends with the same two buttons in the same order.
/ Home /start Start here: episodes 1 to 7, the free 24-minute practice, the gate /the-ceiling For people who have done the work and hit the ceiling /after-the-experience For people integrating an NDE, a psychedelic, an awakening /for-clinicians Consult group and the three-day training /work-with-me Library, cohort, First Month, Depth, Year: prices, plans, proof per card /cohort Embody Your Power, eight weeks: dates, curriculum, checkout /library The Practice Library: what is inside, a sample, checkout /meditations Two free players, library teaser /podcast Episode index, filtered by pillar, players on the page /podcast/22-schwartz One page per episode: player, notes, transcript, quotes, button /articles The seven long pieces and the medium ones /about The fall, the lineage, the authority wall /how-it-works Survival Self, Timeless Self, when they meet, who it is not for /press Headshots, one-sheet, past appearances, booking calendar /book The calendar. Three fields. /privacy /terms Real pages /cv Clinical CV
The testimonials page goes away, because each testimonial moves next to the price it supports. The contact page becomes the booking page, with a plain email address for press inquiries.
The site should sound like the transcripts. This is what to keep and what to leave out, so the copy sounds like you and not like a wellness brand.
The headline test. Every headline on the site contains a concrete noun or a number, such as feet, cliff, session, surgery, anger, forty, nineteen or twelve. Abstract nouns go in the body text.
At nineteen I fell forty feet in a rock climbing accident. My C7 vertebra broke off a centimeter from the cord. I left my body and went somewhere without time or fear, held by something I have never found adequate words for. When I was asked whether I wanted to live or die, my honest answer was that it did not matter. Five days later I walked out of the hospital. The doctors used the word miracle. I spent the next twenty years, at Naropa, in Somatic Experiencing training and in Richard Schwartz's IFS rooms, learning how to take people to that place without the fall.
The origin block, as it will appear on the home page. Every fact in it is from episode 21.
| Weeks | Build | You |
|---|---|---|
| 1 | Your decisions are confirmed and the photographer is booked. The episode-page template is built from episode 22, then all twenty-eight episode pages are generated from it. | Choose the offer shape and the headline from section 13. Book the photographer. |
| 2 | The email gate goes live with the 45-minute practice behind it. The seven welcome emails are loaded. The booking calendar replaces the contact form. | Record a twenty-second spoken invitation to go at the end of each free practice. |
| 3 to 4 | The Home, How it works, About and Work with me pages are built, with checkout for the library and the cohort. | Approve the copy. Write to the six clients who signed with initials and ask for a first name and a city. |
| 5 to 6 | The three door pages and the first six long articles are published. The Thursday letter begins. | Spend twenty minutes a week reading the Thursday letter before it goes out. |
| 7 | The clinician page, the press page, the CV, and the privacy and terms pages are built. | Set the start date of the first cohort. |
| 8 to 12 | The cohort waiting list goes live and the first workbook is assembled. The first month of numbers comes in. | Record one new meditation for the library. |
Plausible or Fathom can measure all five without a cookie banner. Today none of them can be measured.
The editor does everything else. The recordings you already have cover fourteen months before you need to record a new episode.
| Word | What it means on your site |
|---|---|
| Funnel | The path a stranger takes to become a client. Yours has one step, and most people leave at that step. |
| Lead magnet | What a visitor gets in exchange for an email address. Yours is the 45-minute practice plus the seven welcome emails that follow it. The recording gets the address. The emails do the teaching and make the first offer. |
| Gate | The email form a visitor fills in to get the lead magnet. It should have one field. |
| Welcome sequence | The emails that arrive automatically after the gate. Yours is seven emails over ten days. |
| Call to action | The button that asks the visitor to do something. The main button on your home page says "Explore the Work", which does not tell the visitor what happens when they press it. |
| Anchor | The first price a visitor sees. It sets how every other price feels. Yours is $300, and it makes $2,200 feel expensive. |
| Ladder | The set of offers from free to $20,000, each one a step to the next. |
| Cohort | A group that starts and ends together. Yours is eight weeks, twelve to twenty people. |
| Proof adjacency | A testimonial within one screen of the price it supports. |
| Friction | Anything a visitor has to do before they get what they came for. An eight-field form is a great deal of it. |
| ESP | Email service provider, such as Kit. It holds the mailing list and sends the sequence. |
| Conversion rate | Out of a hundred people who arrive, how many take the next step. It is the one number that tells you whether a page works. |
The evidence settles everything else on this page. These six depend on you.
Three versions are on the table. The first is the full ladder shown in section 5: a free practice, the $24 library, the $1,450 cohort, then private work at $2,400, $6,900 and $20,000. The second drops the library and the cohort and sells only the three private packages, with nothing monthly. The third makes the library the main product and sells private work as an extra.
We recommend the first. The library and the cohort are the middle of the ladder, and the middle is where most of the money in this market is made. The second version leaves a hole between free and $2,400, which is the hole your site has today. The third is where the first can go in a year, once the library has members.
Three are written out in section 6. We recommend "You have done the work. The ceiling is still there." It describes the reader in ten words, and nobody else in this field is speaking to the person who has already been to therapy. If you want something warmer, take the second. If you want the story up front, take the third, and accept that it is harder to follow with a button.
Book a half-day shoot in Boulder. Forty to sixty frames: you in foothills light, at the desk with headphones on, drawing the psyche map on a whiteboard. The portrait on your site today is good, and it is the only kind of picture the site has. Nothing shows the fall, Colorado, or the work itself. People pay $20,000 to a person they feel they have met. Without new photographs the rebuild is not worth doing.
Six of your testimonials are signed with initials only: E.C., J.C., M.B., P.E., R.Y. and S.H. Write to those six clients and ask whether you may use a first name and a city. Initials look invented even when they are real. A first name and a city read as true, and that is what a buyer checks before paying.
Every page lists six headline credentials. One of them is an M.S. in Holistic Nutrition from Clayton College of Natural Health. That college was never accredited and closed in 2010. A journalist or a skeptical clinician will find that in thirty seconds. Your real credentials are the Naropa master's, the Somatic Experiencing certification and IFS training with Schwartz. Lead with those. You can keep the nutrition degree on the full CV page as a line of history, or drop it entirely. We recommend dropping it.
The cohort needs a start date before the site launches. We suggest a date inside the first ninety days after launch. The cohort page and its waiting list go up on launch day, so the site has something to sell from its first day, even while the cohort is still weeks away.
Every quotation on this page can be traced to an episode and a timestamp. The working files hold the transcripts, the competitor study, the manifesto and the content engine.